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Hey Max, what is broadcast writing?


“Broadcast writing is a style of writing for TV and radio news that is clear, concise, and conversational, designed to be heard and understood on the first listen. It uses short, simple sentences, present or future tense, and avoids complex jargon to connect with a wide audience. This type of writing focuses on delivering the story in a way that is engaging, direct, and easy to follow, often using vivid descriptions and active voice to keep listeners and viewers interested.”

– Max

Inspired by legendary broadcast journalist

Max Robinson (May 1, 1939-December 20, 1988) was an American broadcast journalist, most notably known as the first African American nightly network news anchor. He served as co-anchor on ABC World News Tonight alongside Franke Reynolds and Peter Jennings. Earlier in his career, Robinson was teamed with anchor Gordon Peterson, becoming the first African-American anchor on a major market local television news program, and the newscast succeeded.

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