
Esther Wojcicki is a leader in blending learning and the integration of technology into education. She is the founder of the Media Arts program at Palo Alto High School, where she built a journalism program from a small group of 20 students in 1984 to one of the largest programs in the United States – including 800 students, five additional journalism teachers, and nearly a dozen award-winning journalism publications. Wojcicki serves as Vice Chair of Creative Commons and has previously worked as a professional journalist for multiple publications and blogs regularly for The Huffington Post.
With two Honorary Doctorate Degrees – Palo Alto University (2013) and Rhode Island School of Design (2016) – she was honored as California Teacher of the Year in 2002 by the California Commission on Teacher Credentialing; a recipient of the Gold Key by Columbia Scholastic Press Association in recognition of her outstanding devotion to the cause of the school press; a board member of Alliance for Excellent Education in Washington, DC, and on the Board of Newseum in DC; and a has been a consultant for the U.S Department of Education, Hewlett Foundation, Carnegie Foundation for Advancement of Teaching, Google, Silicon Valley Education Foundation and Time Magazine Education.
Esther has been intimately involved with Google and GoogleEdu since its inception, where she was one of the leaders in setting up the Google Teacher Academy and remains a guiding force. She is the author of Global Moonshots in Education (2014) and How to Raise Successful People (2019), which distills her T.R.I.C.K. philosophy. The acronym stands for Trust, Respect, Independence, Collaboration, and Kindness.

Ed Madison, PhD is a seasoned media professional with a 30-year track record as an executive producer/director, entrepreneur, and innovative educator. His multifaceted career in media and journalism began as a high school intern at the Washington Post owned CBS television affiliate in Washington, D.C. during the height of Watergate. He has produced and directed programs and segments worldwide for network, syndicated and cable television. As a professor with the School of Journalism and Communication at the University of Oregon, he helps his students find their stride with today's ever-advancing media technologies.
As co-founder and executive director of JLI, Ed pioneered Journalistic Learning, an evidence-based approach that infuses journalistic strategies into required English Language Arts courses. To date, more than 200 educators across 17 states have enrolled in the nonprofit's Effective Communicators program, which supports teachers in leading students through a journalistic unit, empowering them to discover their voice and develop critical thinking, media literacy, and effective communication skills. Along with launching additional journalistic programs, like JLI's Black Student Magazine, and authoring several books, Ed directed and produced an award-winning documentary film titled "The Future is Ours" in 2024, which showcases the varying viewpoints of a cross-section of high school journalists.
In 2023, he headed the development of ground-breaking ethical AI coaches in partnership with Playlab Education Inc. Leading the pack was JLI's AI-powered journalistic writing coach Murrow which was used over 11,000 times in the first month, just by word of mouth. Today, JLI offers a suite of ethical AI coaches designed to aid students in developing skills ranging from five-paragraph essay and yearbook writing, to culturally responsive journalism and even audio and video journalism. JLI's AI coaches are renowned for their ability to give expert feedback and guidance to students without compromising their education and integrity.
