“[Sassy] was everything I hoped that it would be! Kids were super, super excited about how specific the results were. They started asking all sorts of great questions about different training options, how to get certified and what sort of salary ranges they could expect. It was really, really fun to see them get so excited about that process!”
– Zach Knapp at Vale Middle School, OR.
- Professor at the University of Oregon
- Education researcher and consultant
- Author and public speaker
- Seasoned media professional with over 30 years of distinguished work in journalism
- Co-founder and Executive Director of the Journalistic Learning Initiative
- Creator of JLI’s AI Solutions in partnership with Playlabs, Inc.
- Funded and orchestrated the development of ethical AI tools for students, like Sassy.

“JLI’s AI-powered career exploration coaches like ‘Sassy’ support students in the daunting task of envisioning and acting upon their futures.”
– Ed Madison, PhD.
Don’t Miss What’s Coming Next
Sign up to get tips and news related to AI in education, media literacy, social media mindfulness, and Journalistic Learning.



