Meet Max, your AI-powered broadcast writing coach!

JLI’s AI writing coaches are educational tools designed to help students think critically and write authentically. They are inspired by legendary journalists’ values—not their writing styles—and do not generate or imitate any journalist’s voice.

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What is broadcast writing?


“Broadcast writing is a style of writing for TV and radio news that is clear, concise, and conversational, designed to be heard and understood on the first listen. It uses short, simple sentences, present or future tense, and avoids complex jargon to connect with a wide audience. This type of writing focuses on delivering the story in a way that is engaging, direct, and easy to follow, often using vivid descriptions and active voice to keep listeners and viewers interested.”

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